We decided to redesign the Amazon application. Which was a bold decision considering it is one of the most successful companies in the world. However, we felt that there was potential for improvement. Our initial observations from using the Amazon app was of it being very cluttered with no differentiation to the Amazon site itself. […]
2. Project Plan
After carrying out our user research, we had a clear understanding of the direction we wanted to take the redesign. I found all of the research we conducted very helpful. Having this evidence created a solid foundation and clear path for our design development. From here, we still had to settle our concepts for the […]
3. Design Process
The core of our idea of ‘Amazon being your friend’ manifested in a personal shopping assistant. This assistant would show itself through a series of interactions in a pop-up style. Instead of an onboarding experience, we wanted to create a ‘non-boarding’ experience. Whereby the personal shopping assistant would build a continuous relationship with you, get […]
4. User Testing
After drafting our four tasks and creating our prototype, we were ready to commence our user testing. We each tested two people which we all moderated in-person. The target audience was people in their 20’s, so we focused on that age demographic for our testing to generate the most informative feedback. The test involved a […]
5. Teamwork
It’s a difficult task working with new people on such a project where there is so much scope for innovation and design. While we are all designers, we all come from different backgrounds used to our own working culture, which need consideration. Alongside that, we all work full time, so fitting in time as a […]
6. Appendix
Research Usability test (App as is) App Walk-Through Heuristic Evaluation of Amazon and competitors Moodboard Final Persona (Sarah Danis) Project Plan Sketches Storyboard References Personas / Empathy Map / Journey Map Wireframes Alexa Guidelines Surveys Amazon Survey Responses Survey questions Clickable Prototypes Scripts Lo-Fi Prototype High-Fi Prototype Walk-Thru Updates User Testing User Testing Part 1 […]
Amazon Redesign 